About project

Started in 1997, Ammasco International Limited is one of the biggest and fastest-growing Independent Lubricant blending Plant in Nigeria. The company has an ultramodern Lubricant Plant in Kano for the blending of all brands of Lubricants. The plants have an installed blending capacity of 79,000 MT/annum. The company is steadfast with its commitment to its target audience and displays a strong desire to excel in its business areas.

As a leading firm, Ammasco faces the problem of counterfeited products circulating in the market. To address the issue and save the interest of end-users and resellers of their products, the company decided to build robust digital platforms (website and mobile app) to educate people on authentic products, genuine stores, and dealers Ammasco.

Objectives

At the outset, Ammasco clearly outlined their intention to build a website and a mobile application for the people of Nigeria to achieve the following objectives:

  1. Create an interactive virtual ecosystem with the presence of brand's resellers, mechanics and vehicle owners who use Ammasco products.
  2. The platform would act as a bridge of knowledge for the users to guide them on genuine products.
  3. Educate vehicle owners on the right products as per their vehicle details. Many owners use the wrong oils that damage their vehicles. Also, provide them with a list of all the genuine stores to buy their products.
  4. Gain market insights on how the brand performed in different regions and what the brand can do to improve its reach in low-sales areas.

The company envisioned their digital platforms to ultimately bring together the direct buyers (dealers and mechanics) and indirect buyers (vehicle owners) under one roof. These platforms would allow the brand to exercise some control on various factors that impact a buyer's decision to associate with the brand.

Our Strategy

OnPoint studied all the factors thoroughly and worked with the best minds to transform the brand's idea into reality. We undertook the step-by-step approach to build the platforms – website and mobile app - from scratch.

To ensure ease in use of the platforms, we first worked on the UX and UI of the platform. Later we dived deep into the technology part to build highly-customized platforms that had:

  1. A common entry/registration gate for mechanics, dealer and vehicle owners.
  2. Two sets of interfaces dedicated to dealer/mechanics and vehicle owners, wherein each set was designed basis specific requirements of the defines TGs.
  3. Interactive sections basis inputs from the user.
  4. A reward system for mechanics that calculates the level of discounts basis their activities on the website/app.

The talented developers at OnPoint meticulously managed the project's complexities at all levels. And both the platforms were planned, developed and delivered within 2.5 months.

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