About project

Anchor Packaging is one of the leading manufacturers of high-grade food packaging materials in the USA. Established in 19XX, the company has always strived to stay abreast with the latest technology, whether manufacturing or customer reach out. 

Since 2018, the company has been trying to upgrade its website to make it more user-friendly. Anchor Packaging was looking for a technology partner who could successfully manage the large set of data and high-level customization on WordPress. The firm evaluated many service providers for this project and found it challenging to identify a partner who could meet all their requirements. 

Objectives

OnPoint understood the project and also the team's reservation on how to start this mammoth project. Their past experience with developing the project was not pleasant due to the many challenges they faced with limitations displayed by developers. Their main objectives to be achieved were:

  1. Website redesign with a focus on clean design
  2. Easy to navigate website
  3. Present data in simple a format 
  4. Error-free representation of large data
  5. High-level customization at various steps
  6. Improved UI/UX

Anchor Packaging had a clear vision of their expectations, but executing the same on WordPress required deep technical understanding, an innovative approach to requirements, and a robust strategy considering the client's past events.

Our Strategy

After analyzing all the factors thoroughly, OnPoint deployed the best of talent in the team to work on the client's requirements. We proposed a phase-wise strategy addressing each element with the utmost care and detailing as possible. 

It was critical to move forward from one phase to another after error-proofing the previous phase. Initially, we started with the website design that would be most suitable for the client's target audience. Later, we moved towards the development part. We built unique APIs and a network of APIs for WordPress to support functions for a large set of data. 

With successful completion of every phase, OnPoint's relationship with the client became stronger due to our team's unmatched technical prowess.